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5 Ways SaaS Providers Can Prevent Customer Churn

by kniemisto | Jul 31, 2019 | Multichannel Marketing

As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So,...

5 Ways SaaS Providers Can Prevent Customer Churn

by kniemisto | Jul 31, 2019 | Multichannel Marketing

As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So,...
B2B Vendors Need To Play Catch Up In A “B2E” World

B2B Vendors Need To Play Catch Up In A “B2E” World

by kniemisto | Jul 30, 2019 | Multichannel Marketing

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with...
B2B Vendors Need To Play Catch Up In A “B2E” World

B2B Vendors Need To Play Catch Up In A “B2E” World

by kniemisto | Jul 30, 2019 | Multichannel Marketing

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., France, and Germany. The findings reveal that European business buyers expect vendors to display traits traditionally associated with...
10 Reasons to Drop What You Are Doing and Register For Marketing Nation Live—Now

10 Reasons to Drop What You Are Doing and Register For Marketing Nation Live—Now

by kniemisto | Jul 26, 2019 | Multichannel Marketing

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we...
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