by kniemisto | Feb 15, 2019 | Multichannel Marketing
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s...
by kniemisto | Feb 13, 2019 | Multichannel Marketing
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect...
by kniemisto | Feb 11, 2019 | Multichannel Marketing
Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time...
by kniemisto | Feb 8, 2019 | Multichannel Marketing
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use...
by kniemisto | Feb 6, 2019 | Multichannel Marketing
With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to...
by anguyen | Feb 4, 2019 | Multichannel Marketing
Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. It’s not easy to do. But with the right approach and technology, you can have confidence in the data, which will help you communicate impact to your...
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