by gadimova | Jan 22, 2020 | Multichannel Marketing
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other...
by gadimova | Jan 22, 2020 | Multichannel Marketing
Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on. For...
by gadimova | Jan 16, 2020 | Multichannel Marketing
There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12...
by gadimova | Jan 15, 2020 | Multichannel Marketing
As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics....
by gadimova | Jan 15, 2020 | Multichannel Marketing
Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive, 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part...
by gadimova | Jan 13, 2020 | Multichannel Marketing
Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is...
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